Press/News
7 April 2008
Clash-Media launches innovative new service that delivers results on digital marketing campaigns within hours
* Service enables companies to set up online lead generation campaigns that turn around results “on a dime” so that marketing departments can always fill their monthly lead allocations
New York, US, 7 April 2008 – Clash-Media, the leading digital marketing company, has launched a new service that enables companies to set up new lead generation campaigns within an hour. This new offering will enable marketing departments to fill their monthly quotas for leads at the end of the month, even if their regular publishers have had a slow few weeks. These campaigns can have live traffic running through them within an hour because of Clash-Media’s rapid set-up speed, which means that leads can be produced and conversions made very quickly.
“There is a significant need from many marketing departments throughout the country for the quick acquisition of leads,” commented Christopher Petix, President of Clash-Media US. “It may be that you need to have a quick sales boost, or your regular channels have been a little slow for a month – there are still quotas that have to be met and we are now in a position to help businesses to do just that.”
Clash-Media uses an extensive network of publishers to carry campaigns that encourage consumers to opt in to relevant offers. This means that Clash-Media can deliver hot leads that have a greater potential for sales conversion. Its unique cleansing and verification processes also help to ensure that every lead is genuine and not duplicated.
“We have a large and growing repeat customer base, because businesses know that we provide high quality leads, and can do so at the volume levels that they need. We are now taking this pedigree of service and converting it into a quick-turnaround service so that more companies are able to take advantage of our unique and innovative approach to digital marketing,” continued Christopher Petix.
Clash-Media has global operations and is able to focus campaigns in the UK and Europe as well as across the US. This enables any organization to attract potential customers from a far greater pool of consumers.
28 February 2008
Clash-Media launches new Digital Marketing service to help educational institutions promote their courses and attract more students
* Schools and colleges across the country can now collect more hot leads for potential students by advertising their institution and range of degree courses in a user-friendly environment – while also providing valuable higher education advice at www.ushigherlearning.com.
New York – 28 February 2008 – Clash-Media, the leading digital marketing specialist, has launched a new service that brings digital marketing to US colleges – enabling universities to achieve higher success rates when recruiting new students. UShigherlearning.com is an easy-to-use resource for high school graduates and working adults, enabling them to view valuable information on options in higher education. The site tracks the courses and schools students are interested in and asks them to submit their personal data, which Clash-Media verifies and passes to educational institutions.
One of the key new areas that Clash-Media will help promote is online learning opportunities. People enrolling onto online courses rose by almost 300 per cent in three years from 2002, showing that students are eager to embrace new forms of learning. In response to this growing demand, larger state and private universities are now offering full degree programs, which can be completed online.
Clash-Media will provide guidance to students who are researching potential courses and want to know if online education will work for them. It will also help them to find the institution that will best fit their needs. Clash-Media passes information on students that register an interest on to the school in question, initiating direct dealings. This increases the return rates on educational marketing, which has, in recent years, seen institutions taking out extensive television, billboard and internet advertising campaigns.
“Education is a life decision for potential students in the US and at the same time, big business for institutions looking to attract new students,” commented Christopher Petix, President of Clash-Media US. “We develop an informational contact form that allows prospective students to learn about an individual school’s programs and request to be contacted by that school if they wish. The process ensures that every institution gets high quality leads of prospective students.
“This is an important business model because it gets to the heart of the needs of higher-education institutions. It is also something that we will look to replicate across other high-supply industries, where businesses and organizations need to get the upper hand through effective digital marketing,” added Christopher Petix.
Clash-Media has global operations and is able to focus campaigns in the UK and Europe as well as across the US. This enables any organization to attract potential customers from a far greater pool of consumers.
19 December 2007
Clash-Media appoints John Clark to head up new List Management Platform
* Joins Clash-Media from mailing company admix-interactive
* List Management Platform will provide highly targeted lists to clients in any sector
* Clash-Media will maximise the results from each list before offering it to the client
19 December 2007 – Clash-Media, a leading global data marketing company, has appointed John Clark as its Director of List Management, to supervise and expand the List Management division of the business. His main focus at Clash-Media will be to develop and run the List Management Platform, which will combine with Clash-Media's world class Lead Generation services to create premium inventories for Clash-Media’s diverse range of clients.
John Clark joins Clash-Media from leading mailing company admix-interactive, and has nine years experience in the field of online media. Prior to his position at admix-interactive, John Clark founded One-to-One Match, an online dating service, and Alchemy DMS, an online marketing services and List Management firm. Clash-Media offers a complete data marketing package to clients in a wide range of sectors, across the US and Europe and John Clark will work with a number of list owners to use its advanced technology to provide highly targeted, high quality inventories in almost any sector, no matter how specialized.
John Clark, Director of List Management: “Online marketing is growing rapidly and Clash-Media's innovative ideas and advanced technology puts it in an ideal position to exploit this growth. Our new List Management Platform will provide clients with highly targeted lists in any sector they choose – in fact, the more unique the inventory, the better. We are able to qualify the data in that list and make it extremely valuable to the client – the cleanest inventories obviously hold the most value, and that is exactly what the List Management Platform will offer.”
“John Clark is an excellent addition to the Clash-Media team,” commented Christopher Petix, President, Clash-Media, US. “We have some ambitious goals for the List Management Platform – we are aiming to achieve $2.5 million in the first year from List Management alone – and Clash-Media has the advantage of offering both Lead Generation and List Management – most companies only offer one of these services. With John’s expertise and nine years’ industry experience we can reach our immediate targets and he will be vital in helping us to expand this area of the business by 25-30 per cent over the next three years.”
2 August 2007
Clash-Media opens office in New York headed up by Christopher Petix
* Enables US companies to launch into UK and European consumer markets
* Offers access to the US market for UK/European companies
London, UK - Clash-Media, the UK's leading on-line lead generation company, has opened a new office in New York and appointed leading US lead generation specialist, Christopher Petix, as President. The office will enable US companies to generate direct sales leads from UK and European consumer markets using Clash-Media's European network of proprietary sites and relationships with leading publishers. It will also give European organisations access to the mature American lead generation marketplace.
Clash-Media is already established in the UK as Europe's largest online lead generation company, generating over one million online B2C sales leads per month for its clients in a wide range of industries. Its new US office is situated at an exclusive Park Avenue address with eight employees who offer world-leading experience in the fields of data and lead generation. The new Clash-Media service will eliminate the need for marketers to communicate with several different lead generation companies over several time-zones.
"Online lead generation is still in its major take-off phase in the UK and throughout Europe," said Simon Wajcenberg, CEO, Clash-Media. "We have already achieved substantial international success for leading global brands, such as HP, and believe this is the perfect opportunity for other field leaders to establish their dominance throughout Europe. We believe that our experience in the US, where the online lead generation market is more mature, will also enable us to further enhance our European service."
