Presse/Nyheder
16th July 2008
Leading utility companies enhance marketing campaigns with Online Lead Generation from Clash-Media
* Over 10,000 new, hot leads already generated for energy providers Scottish Power and npower
* Online Lead Generation complements other forms of marketing such as comparison websites and TV advertising
* Ensures energy providers can quickly and easily advertise new promotions during period of heightened competition
Leading utility companies, Scottish Power and npower, have extended their digital marketing campaigns with Clash-Media, the foremost proactive ad-based Online Lead Generation organisation. The campaigns, which have been brokered through media planning agencies, will enable the energy providers to use the web to directly target consumers interested in saving money on their utility bills. More and more companies are choosing to include proactive ad-based Online Lead Generation in their marketing mix because of the ability to rapidly target campaigns at specific demographics.
With utility bills set to increase by over 40 per cent by the end of the year, consumers are keen to find more cost effective providers with more favourable rates. Clash-Media has already generated over 10,000 new leads for the energy providers via banner advertising on its industry leading ‘Lead and Data Network’, which comprises over 500 websites and publishers including MSN, Tiscali and MySpace. From there, users are directed along a sales path which confirms their interest to receive further information from the company in question.
Luke Pursey, UK Managing Director, Clash-Media commented: “Utility companies use a variety of marketing and advertising strategies – from price comparison sites and email marketing to TV advertising – to promote their latest offers. Supporting these campaigns with Online Lead Generation (OLG) not only re-enforces the key marketing messages but also provides the flexibility to generate customers for new products as they are launched. For example, a company may launch a new TV advert on the Monday morning alongside an OLG campaign and be contacting leads by the afternoon – it is that quick.
“The beauty of ad-based Online Lead Generation is that it can be turned on and off quickly and very easily. Hot, fully qualified leads can be delivered directly to an organisation’s contact centre for immediate follow up – resulting in increased turnaround time. Many companies are choosing to tighten their belts this year – especially where marketing is concerned. However with OLG, clients can opt to pay on a ‘Cost Per Lead’ (CPL) basis giving them complete control over budgets.” concluded Luke Pursey.
Clash-Media adds to its three million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media’s key accounts currently include L’Oreal, Toyota, Cheapflights and AXA.
2nd July 2008
Clash-Media launches extended Email Marketing service to enhance Online Lead Generation capabilities
* Increased exposure offers companies new way to improve conversion rates and increase sales
* Capitalises on finding that 29 per cent of online consumers buy immediately following an offer
Clash-Media, the leading digital marketing specialist, has launched a new extended Email Marketing service as part of its unique Proactive Online Lead Generation offering. Marketers can now, for the first time, access a service that integrates leads gathered online into a coordinated email and phone-based direct marketing campaign. A new study from Forrester Research Inc. found that 29 per cent of all online consumers buy immediately following an offer – Clash's new service helps companies capitalise on this.
Clash provides pre-qualified sales leads and then multiple opportunities to put an offer in front of a customer, helping to increase product exposure and conversion rates. Companies can now pursue leads using a combination of telephone calls and emails to either finalise a sale or prompt customers into action.
“This kind of campaign maximises the opportunity to convert a lead because significant activity and opportunities to 'buy' are presented at the time when customers are most interested,” commented Simon Wajcenberg, CEO of Clash-Media. “Properly prepared and executed contact can dramatically enhance conversion rates – improving the cost benefits of the entire marketing initiative.”
Online Lead Generation produces leads from opt-in campaigns, hosted on carefully selected sites across the Internet. Consumers submit their contact details and preferences for different products and services, providing companies with a profile for offers that may be relevant. As soon as a consumer submits their email address, an auto-respond email is sent, allowing companies to forward sales collateral that reinforces the offer that the customer is interested in. With the enhanced service, Clash now offers clients across all sectors the opportunity to contact potential customers repeatedly by email following opt-in.
Forrester Research Inc.'s study found that consumers buying products based on emails spend 138 per cent more online than peers who do not buy through email, which has contributed to the method's popularity, with 94 per cent of marketers now using email marketing as part of their marketing mix. With this in mind, Simon added: “For real effect, it is essential that any email marketing is integrated into the overall marketing mix; you need fully qualified leads in order to generate high conversion rates and you need telephone sales agents who can follow up on emails. All of these techniques work together and complement one another – producing higher conversion rates for the business.”
4 June 2008
Over fifty percent of marketers' budgets now spent online
* TV and press advertising only offline marketing to show increase
Major new research for Clash-Media, the UK’s leading Interactive Online Lead Generation organisation, has revealed that over 50 per cent of an average marketer’s budget is now spent online. According to the research, over 70 per cent of companies use Search Engine Optimisation, Paid Search and e-mail marketing to in-house lists. The same research shows the use of offline marketing methods has largely decreased, with only press and television advertising growing, and that over 90 per cent of marketers see Online Lead Generation as a growth area – up from 82 per cent last year.
The research, which was carried out for Clash Media by leading research firm, E-consultancy, revealed that 75 per cent of respondents now see Online Lead Generation as its own distinct area of online marketing and that 60 per cent of organisations still feel that they are not effectively exploiting it as a marketing method. Many companies use passive Search Engine Optimisation methods, which rely on a prospect actively searching for their product or service as opposed to Proactive Online Lead Generation, which uses the web to seek out potential prospects and deliver fully qualified leads for interested buyers.
“The increased use of online marketing methods shows how the market is changing,” commented Luke Pursey, UK Managing Director, Clash-Media. “Organisations have lessened their use of marketing methods such as postal, telephone and radio, in favour of online methods. The most encouraging difference from last year’s report is that now marketers are finally beginning to recognise Proactive Online Lead Generation as its own area of online marketing and not as a sub-division of affiliate marketing. The disconnect now is not getting people to understand what Online Lead Generation is, but helping them to make the most of it and maximise its potential as an extremely effective online marketing tool.
“It is interesting to note that the only two offline marketing methods which have increased in use are press and television,” Luke Pursey continued. “These are the two offline methods which can be most easily linked to online marketing channels such as Search Engine Optimisation and Proactive Online Lead Generation. Companies are increasingly taking an integrated approach to their advertising, which is good because no one marketing tool will ever be 100 per cent efficient. The way to achieve the best results is to realise that many methods have their own individual benefits – with Online Lead Generation this is that it’s not only very effective on its own, it can also fully support other campaigns in your marketing mix. Creating a really effective mix will help organisations to form a genuinely holistic marketing campaign.”
4 June 2008
Clash-Media generates over 100,000 new leads for top travel brands through Online Lead Generation
* Bespoke direct campaigns designed for companies including Cheapflights.co.uk, Visit Wales, and P&O Ferries
* Rapid increase in brochure requests and newsletter subscriptions
London, UK – Clash-Media, the UK’s leading Online Lead Generation organisation, has generated over 100,000 new leads so far this year for some of the UK’s top travel companies. Marketing campaigns for the travel sector are very seasonal and travel organisations such as Visit Wales, Cheapflights.co.uk, HotelClub and P&O Ferries are choosing to add Online Lead Generation to their marketing mix because of the ability to turn campaigns on and off within minutes. Working with Clash-Media allows travel companies to have access to highly measurable direct and digital marketing techniques including Online Lead Generation and email marketing.
A recent survey by Which? magazine found that over 80 per cent of its members researched and/or booked a holiday online – highlighting a growing trend towards consumers choosing the web over high street branches. With this in mind, it is vital that travel organisations have an effective and measurable online marketing strategy in place to target consumers genuinely interested in receiving further information. Clash-Media has already generated over 40,000 leads for Visit Wales, the company responsible for the promotion and development of tourism in Wales and over 16,000 newsletter subscriptions have been achieved, in one month alone, for Ski Horizon, a leading skiing holiday booking site.
“The travel and tourism sector is extremely competitive in the UK and with more and more consumers choosing to research and buy holidays and travel products online, it is vital that travel companies effectively utilise this marketing channel,” commented Diana Herriott, Marketing Director, Clash-Media. “Travel marketing is very seasonal, but the beauty of Online Lead Generation is that it enables customers to turn the campaign on and off – according to both budget and the number of leads required. For example, if a client only needs 5,000 leads in July from women with two children living in the London area, our stringent data cleansing processes will allow us to do just that.”
“Brochure printing represents a significant cost for travel companies. Online Lead Generation can reduce the cost by targeting expenditure at only customers that are genuinely interested. The added benefit of only dealing with interested customers is a higher conversion rate,” Diana continued.
Online Lead Generation is a very measurable and cost effective way for travel companies to generate high volumes of quality leads from consumers interested in receiving more information. As part of the campaigns, Clash-Media designs online banner ad campaigns and hosts them on its Lead and Data network of over 500 websites and publishers. Once a consumer clicks on an advert it takes them down a data capture path. This is where important information is captured on the person’s requirements and interests and it is this relevant information that is then passed on to the company to follow up.
Clash-Media’s key travel accounts currently include: Cheapflights.co.uk, Visit Wales, Orlando Info, HotelClub and P&O Ferries.
May 2008
Clash-Media launches digital marketing solution for Telecoms organisations and Mobile Phone Operators
* Bespoke Online Lead Generation campaigns will enable telecoms providers to distribute free sim cards to new ‘hot leads’
* Can provide up to 100,000 new leads each month
* Follows successful pilot campaigns for Orange, 02 and T-Mobile
Clash-Media, the UK’s leading Online Lead Generation organisation, has launched a new digital marketing solution developed specifically for the unique marketing needs of telecoms organisations and mobile phone operators. For the first time, Clash-Media’s bespoke Online Lead Generation campaigns will generate up to 100,000 new ‘hot leads’ for these companies each month. All leads will be from consumers who are genuinely interested in receiving a free sim card – dramatically increasing sales conversion rates.
Clash-Media’s new digital marketing offering comes after successful pilot campaigns with leading mobile phone operators Orange, 02 and T-Mobile. The campaigns ran for just over a month and generated over 150,000 unique leads for the organisations. Online Lead Generation is one of the newest and fastest growing forms of web-based digital marketing, with the market expected to double in size over the next two years. Its controlled and rapid lead generation techniques are making this a popular addition to many companies’ marketing mix.
“Many telecoms companies and mobile phone operators have been using a variety of marketing strategies to assist them with their sim card distributions,” commented Simon Wacjenberg, CEO, Clash-Media. “Some were finding that techniques such as affiliate marketing were not giving them the volume of relevent leads they required, or the level of control and flexibiltiy needed so they approached Clash-Media about adding Online Lead Generation to their marketing mix.
“Organisations find that the speed and flexibility of Online Lead Generation results in a far more cost effective and controlled digital marketing campaign. Companies are able to specify exacly how many and what kinds of leads they require, for example they may need 20,000 leads that are men between the ages of 20 and 40 living in London. It is this level of targeting that will mean the difference between a hot and cold lead. OLG is also a viable solution for smaller telecoms organisations because they are able to set the amount of leads they require according to their individual budgets.”
How it works: Clash-Media’s Online Lead Generation service
As part of the new telecoms offering, Clash-Media’s clients can opt to pay on a ‘cost per lead’ basis for new and unique leads – meaning that if the company has already obtained a contact from another source, they can reject the lead in favour of a new one. This flexibility will enable telecoms companies to remain in control of the amount of leads it requires as well as its marketing budget at all times – vital when managing an integrated marketing campaign. Clash-Media designs campaigns for each client, which are then carried out on its Lead and Data Network – comprising over 500 Websites and publishers including MSN, Tiscali and Myspace. Clash-Media then uses leading-edge technology to verify and cleanse the leads, which can be automatically delivered directly to an organisation’s contact centre – resulting in rapid follow up
Clash-Media adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media’s key accounts currently include Whiskas, Toyota, Cheapflights and AXA.
April 2008
World leading car manufacturers take up Online Lead Generation Services to increase customer sales
* Clash-Media creates campaigns for top brands including Seat, Citroen, Toyota and Renault
* Over 1,500 new sales leads generated for top car companies
* Stringent data cleansing ensures they only receive relevant leads
Clash-Media, the UK’s leading Online Lead Generation Company, has announced the rapid take up of its digital marketing services from some of the world’s leading car manufacturers. Clash-Media has developed a series of bespoke Online Lead Generation campaigns for car brands including Seat, Toyota, VolksWagen and Renault – to provide them with large volumes of new and targeted consumer sales leads. Clash-Media has already generated over 1,500 new leads for these companies, with campaigns in place for the coming months.
The surge of car retailers taking up Online Lead Generation highlights the growing trend of more and more companies utilising this new digital marketing technique as part of their overall marketing strategies.
Clash-Media designs online banners and adverts offering consumers the chance to receive a free test drive, for example. These are hosted on Clash-Media’s Lead and Data Network of over 500 publishers and websites – including GMTV, Tiscali and MySpace. Users are then directed through a sales path and encouraged to provide detailed information about their interests – which results in them being sent a brochure from the relevant car retailer. Clash-Media uses its unique data cleansing processes to verify and cleanse the leads, so that only the most relevant are passed on to the companies’ sales teams to follow up.
“Car manufacturers engage in complex marketing and advertising campaigns using a variety of different media however, their direct marketing activities often don’t have a measurable impact on the sales process,” commented Luke Pursey, UK Managing Director for Clash-Media. “Online Lead Generation is one of the newest forms of direct digital marketing, and because of its measurability and speed companies can receive high volumes of hot leads very quickly.
“Car brands, for example, are often marketed for a specific lifestyle so the ability to target online campaigns is becoming more and more important. Online Lead Generation enables this level of targeting and because of our stringent data cleansing processes we are able to only pass on the most relevant sales leads. Seat, for example advertises its new cars for city living and only wants to receive leads from people living in and around London,” Luke Pursey added.
Clash-Media currently adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media’s key car brand accounts currently include, Seat, Fiat, Citreon, Toyota, Renault and VW.
31 January 2008
Clash-Media announces two new Director Appointments to support rapidly growing UK and Global Operations
* Former European Finance Director for Advertising.com will play key role in expansion
* Current Sales Director, Luke Pursey, promoted to UK Managing Director
Clash-Media the UK’s leading Online Lead Generation company, has announced two new director-level appointments to support the company’s rapidly growing UK and global operations. Stephen Hunt has been appointed as Finance Director and Luke Pursey has been named as the new UK Managing Director. The new appointments follow the opening of Clash-Media offices in New York and Copenhagen and a period of strong strategic growth that has seen the company grow by over 400 per cent in the last year alone.
Both Luke Pursey and Stephen Hunt bring significant industry experience to the roles, with Luke co-founding Clash-Media in 2006 and taking on the role of the company’s Sales Director. Luke has been on the Board of Directors at Clash-Media since its launch, but only recently adopted the role of UK Managing Director. Prior to joining Clash-Media, Stephen Hunt spent over ten years working in a variety of key financial roles. He spent six years with leading Internet advertising company, Advertising.com, where he was European Finance Director responsible for managing all financial functions across the company as well as managing the financial integration of a European acquisition.
“The experience of both men will be invaluable for Clash-Media at a time when the Online Lead Generation market is going through a period of strong growth,” commented Simon Wacjenberg, CEO, Clash-Media. “Putting in place a strong director-level team will enable Clash-Media to continue with its growth drive while maintaining its position as field leader. Clash-Media has enjoyed significant year-on-year growth since its launch in 2006 and Luke Pursey has been an integral part of that success. In addition to Luke, with his proven track-record and impressive financial experience, Stephen Hunt will play a pivotal role in supporting our global expansion.”
Stephen Hunt, Financial Director, Clash-Media: “When I heard about Clash-Media and its new digital marketing techniques I found it very interesting. The Online Lead Generation market is expected to grow tremendously over the next few years and I am delighted to be joining at such an exciting time.”
9 January 2008
Clash-Media launches powerful new Digital Marketing solution for Financial Services organisations
* Delivers timely, targeted and fully profiled online customer leads to dramatically improve conversion rates
* Follows successful campaigns for Firstplus, MBNA and Ocean Finance
Clash-Media, the UK’s leading Online Lead Generation organisation, has launched a powerful new digital marketing solution specifically for financial service companies. For the first time it will enable banking and finance organisations to access highly measurable direct marketing, which delivers high volumes of quality leads via Clash-Media’s Lead and Data Network. Online Lead Generation campaigns provide hot leads that can be rapidly converted , giving financial organisations a significant competitive advange in a fast-paced industry. Clash-Media currently manages regular campaigns for leading financial organisations including Firstplus, MBNA and Ocean Finance.
Clash-Media’s campaigns are developed based on the demographics and characteristics of the people its clients would most like to target. These are then displayed via Clash-Media’s Lead and Data Network – which comprises over 500 Websites and publishers including GMTV, Tiscali and Myspace. Clash-Media then uses leading-edge technology to verify and cleanse the leads, which are delivered directly to the financial organisation. The speed of turnaround in combination with the quality of the leads, means businesses are more likely to have successful conversions.
“Over the last few months, there has been a growing demand from finance companies looking to expand on their online marketing techniques and exploit every opportunity – which is why we have developed this service,” commented Diana Herriott, Marketing Director for Clash-Media.
“While pay per click and key word searches are often very successful, many companies are finding that it can become a very expensive way of generating interest in a brand. The advantage of Online Lead Generation is that companies can qualify a set of leads before they have even paid for them. For example, a company may only want to target a certain demographic of people based on how much they earn per year, and because we have a fully opted-in lead process and strict verification procedures it enables us to do just that and produce the highest quality of leads for the client.”
Clash-Media adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media’s key accounts currently include Whiskas, Toyota, Cheapflights, AXA and Orange.
11 December 2007
Clash-Media launches new Online Lead Generation service for charities
* Delivers larger numbers of fully qualified and double opted-in leads
* Will help UK and International Charities build recognition and donations
Clash-Media, the UK’s leading Online Lead Generation organisation, has announced a new service specifically tailored for the precise requirements of charities. It gives charity organisations an easy way to use state-of-the-art Online Lead Generation techniques to receive large numbers of fully qualified leads via Clash-Media's industry-leading Lead and Data Network.
Clash-Media’s design team will create and execute campaigns based on the demographics and characteristics of people most likely to become involved with particular charities. These will be carried throughout its large Lead and Data Network which already provides high quantities of quality leads for commercial organisations. Clash-Media then uses leading-edge technology to verify and cleanse the leads which are delivered directly to the charity’s contact centre or sales force. The speed of turnaround, in combination with the quality of the leads, means they are more likely to be successfully converted.
“There are many charities in the UK and worldwide that do incredible work, but struggle for awareness and funding,” commented Simon Wajcenberg, CEO of Clash-Media. “The only way they can get more funds and participation is through marketing campaigns. Modern Online Lead Generation techniques mean that they do not have to waste unnecessary cost on blanket campaigns that have low conversion rates, but focus their marketing efforts on people who have already stated an interest in their charity. The hot leads that we can provide are likely to carry a far higher success rate because of the methods we use to collect and cleanse them.”
“The approach to generating leads for charities is different to that for commercial campaigns. We have spent a lot of development time on creating an approach that is effective for charity organisations, and with this new specialist service we can make it economically available to every organisation in the UK and internationally,” continued Simon Wajcenberg.
Current charities that Clash-Media is working with include WWF, Action Age and NSPCC. Throughout the commercial sector Clash-Media delivers campaigns for clients including Whiskas, Toyota and Next.
5th November 2007
A4U Expo discussion panel identifies Online Lead Generation as biggest growth area in affiliate marketing
* Speakers included Diana Herriott, Affiliate Marketing Director, Clash-Media
* Online leads are targeted, relevant and provide higher conversion rates compared to other marketing forms
A recent discussion panel at affiliate marketing conference, A4U Expo, has highlighted lead generation as one of the biggest growth areas in affiliate marketing, with Online Lead Generation set to double in size by 2009. Speaking on the panel was Diana Herriott, Affiliate Marketing Director at Clash-Media, the UK’s leading Online Lead Generation organisation, who welcomed industry’s growth as proof that it had overcome early doubts about the reliability of online leads
Online Lead Generation provides highly targeted, relevant leads, which produce higher conversion rates compared to most methods of direct marketing. It has overcome concerns about lead quality and relevance to become one of the most rapidly growing facets of direct marketing – set to be worth over £2 billion by the end of next year. Traditional online data collection has earned the medium a bad reputation, with incentivised leads providing companies with irrelevant data. Using Online Lead Generation, advertisers can specify exactly which data they would like to receive – for example women aged over 30 living within the M25 – and they will only receive leads which fulfil this criteria.
“Part of the problem with Online Lead Generation stems from the fact that some early players specialised in incentivised data collection, with people only participating to win a prize, not because they have a genuine interest in the product,” commented Diana Herriott, Affiliate Marketing Director, Clash-Media. “However at Clash-Media we specialise in non-incentivised leads, so advertisers know that all the data they receive originates from a genuine interest in the campaign. Our leads are fully opted-in, so are contactable, and the data can be transferred straight to a company’s contact centre and instantly followed up. The lead is contacted while it’s still hot, which results in far higher conversion rates.
“Speakers on the panel discussion identified quality as a huge barrier for companies choosing Online Lead Generation,” continued Diana Herriott. “All the data which we collect online is qualified and subjected to a rigorous cleansing process before it is delivered to the client. So all the leads recevied have been vetted to ensure they are good quality and relevant. Our online campaigns are completely measurable and very flexible – they can be switched on and off instantly in line with their success or with marketing budgets – something which differentiates Online Lead Generation from other forms of direct marketing.”
Clash-Media uses its own Lead and Data Network – the largest in the UK – to provide large volumes of unincentivised data, which ensures high quality leads for its clients. It adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt-in, and have provided detailed profiles on their interests. Clash-Media’s key accounts currently include Cheapflights, Whiskas, Toyota, AXA and Orange.
19th October 2007
Clash-Media helps DLG achieve conversion rates of up to 46 per cent
* Targeted and profiled lists dramatically improve conversion rates
* Quick turnaround and high volumes of leads ensure targets are met
* Clash-Media’s creative advice ensures emails are delivered
Clash-Media, the UK’s leading online lead generation company, has announced a major agreement with data owner DLG, who continues to build its pioneering UK consumer marketing data hub with major partners such as Friends Reunited. DLG has included email campaigns featuring Clash-Media’s unique non-incentivised, fully opted-in lead and data network to its already successful collection methods of online, postal and telephone marketing and so far is benefiting from conversion rates of up to 46 per cent.
DLG specialises in targeted consumer data, which it collects through its consumer lifestyle surveys. The DLG ‘data-hub’ combines millions of volunteered lifestyle responses from many sources – data which DLG then selects to fit its clients’ specific requirements. DLG approached Clash-Media to bolster its email data collection, and DLG now rents their data on a Cost-Per-Action (CPA) basis. Clash-Media compiles its lists from its lead and data network and combines this with a 4-stage data cleansing process which produces higher quality leads and a far higher conversion rate. DLG now sends out roughly two email campaigns per month and is also integrated into Clash-Media’s landing page, which provides it with ongoing marketing activity.
“Clash-Media is a key part of the volume of online data we receive”, commented Richard Webster, Group Communications Director, DLG. “Not only do they provide comprehensive lists of fresh data every time we send out a mailing, they listen to our targets and provide the amount of leads we need quickly – and the data converts positively. The guys at Clash-Media also ensure our emails make it through the stringent junk-mail barriers. They give advice on email subject lines and tags, so that as many emails as possible actually reach the recipients.”
“Our main goal with a DLG campaign is to ensure it meets targets quickly, and with valuable data”, commented Simon Wacjenberg, CEO, Clash-Media. “This means not only ensuring the emails are sent to a valid list, but also that they are not sucked into junk filters. Deliverability is a huge issue in email marketing, and we try to make sure our clients are getting the highest deliverability on their emails as possible by offering the best advice we can. Something as simple as not using the words ‘free’ or ‘win’ in the subject line, or not having too many images in the copy, can make the difference between an email being delivered, and an email being lost”.
“We are very happy with the results we are achieving with Clash-Media”, Richard Webster, DLG continued. “The campaigns always generate quality leads with excellent conversion rates – and are very cost effective. Working closely with executives at Clash-Media on the creative side of things boosts our email success even further and keeps us going back. We look forward to continuing our success with Clash-Media in future marketing campaigns”.
Clash-Media announces three new appointments to support rapid company growth
* New starters bring over six years industry experience
* Will join Clash-Media’s Marketing and Account Management Departments
Clash-Media, the UK’s leading online lead generation company, has announced three new appointments to support its increasing company growth. Carly Hewett and Lucy Hattersley will join the Account Management Department and Sophie Taylor will join the Marketing Team. The new appointments follow the opening of new offices in Scandinavia and New York.
Carly Hewett will head up Clash-Media’s Account Management Team. She previously worked as Team Leader for the Account Management Team at direct marketing company IPT for over two years, where she managed the sales support team and all areas of customer accounts. Lucy Hattersley has also joined Clash-Media as an Account Manager having previously worked at IPT in a similar management role. Carly Hewett and Lucy Hattersley will be responsible for growing Clash-Media’s key accounts, which currently include Cheapflights, Whiskas, Toyota, AXA and Orange.
Sophie Taylor joins Clash-Media’s Marketing Team from Adpepper – an interactive direct marketing and technology solutions company – where she was Media Planner and Buyer for over three years. Sophie Taylor’s valuable knowledge and experience in online media planning and buying will enable Clash-Media to expand its current online marketing activity.
“The new appointments have been brought about by the rapid growth of Clash-Media over the past few months,” commented Simon Wajcenberg, CEO, Clash-Media. “The market is continuing to grow as more and more people recognise the benefits of online lead generation. By employing experts in the fields of data capture and online media, we are ensuring that we can offer our clients the very best service, while maintaining our position as UK field leaders as we continue to grow.”
16 July 2007
Clash-Media now generates over 1 million online B2C sales leads/month
* e-Consultancy research shows the most effective forms of lead generation are all online
* New Online lead generation techniques now an effective replacement for traditional postal and telephone-based campaigns
London, UK – Clash-Media, the UK’s leading and largest Lead and Data Network, has announced that it now produces more than one million online B2C sales leads every month for its clients in a wide range of industries. Clash-Media uses lead generation to provide its clients with a quick sales conversion path, by immediately passing leads directly to clients, enabling follow-up contact to be made within minutes of interest being registered. This boosts the efficiency of their marketing initiatives and avoid the limitations now associated with traditional postal and telephone data-gathering campaigns.
Clash-Media uses its own Lead and Data Network – the largest in the UK – to provide large volumes of unincentivised data, which ensures high quality leads for its clients. Clash-Media can enable high conversion rates on the leads it provides because all information is opt-in data, and it uses its own unique and automated cleansing software to ensure only relevant information is passed on. Lead generation is the most effective medium to generate opt-ins, as opposed to telephone and postal options which are restricted by preference services that forbid companies from contacting consumers that have registered a blanket opt-out.
“Online Lead Generation is highly effective for companies that need large numbers of new, high quality leads on a weekly or monthly basis,” commented Simon Wajcenberg, CEO, Clash-Media. “We have developed our service using new and innovative technology so that we can provide our clients with cleansed, relevant information on customer leads that have gone through an unincentivised opt-in process. This makes marketing campaigns more effective, and they can become faster because we are able to pass leads directly to contact centres as soon as we get them – or whenever our client prefers to receive them. This enables our customers to grow their businesses organically in a shorter space of time.”
The e-Consultancy research – Online Lead Generation (B2C), 2007 – shows that only 44 per cent of marketers say that their organisation effectively exploits online lead generation as a way of growing their B2C business. In addition, 47 per cent of marketers know that their organisations are not exploiting lead generation. A major barrier is the understanding that many businesses have of the benefits.
“Online lead generation is still a relatively young industry, and many organisations do not have the visibility of the tremendous benefits that a campaign of this type can deliver,” added Simon Wajcenberg. “We have many clients who have high levels of success using our campaigns, and what we have to do now is show more people how their businesses can grow and prosper in the same ways. Clash-Media is a rapidly expanding company, and we are increasingly more capable of satisfying any marketing campaign requirements.”
